- Home
- Inspiration
Inspiration
For Women. By Women.
Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality, or style.
26.08.26
Base Layer Guide
Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?
Read more
26.08.26
How to master layering
When the weather is unpredictable, staying comfortable and protected from the elements is key. And what better way to do that than by mastering the art of layering?
Read more
26.08.26
5 Benefits of Wearing Wool
What makes wool such a great choice for an active lifestyle? Here are five reasons why we love wool, all year round.
Read more
26.08.26
Our ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
Read more
26.08.26
Our Impact
At Kari Traa, we talk a lot about ‘impact’. But what does this mean, and how can we be sure that it’s not just full of empty words? For starters, we see an impact as having at least two sides.
Read more
26.08.26
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
Read more
Community
We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors.
26.02.04
How to wash and care for wool
Wool is our best adventure buddy. It helps adjust your body temperature to a comfortable level, keeps you warm (or cool), and self-cleaning. Read more about the benefits of wool here.
And while wool is incredibly awesome for our active lifestyles, we can’t forget that merino wool fibres are delicate. We have to know how to care for them so they last for every adventure. Here are some tips on how to take care of your wool garments.Read more
24.10.11
Female First Technology
Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance. Made for
HER
, Made by
HER
.
Read more
26.08.25
Our Community Events
At Kari Traa, we believe in women who challenge themselves, try new things and lift each other up. Community is about sharing experiences, pushing your own limits and having a damn good time together – both on and off the competition field.
Read more
Our Footprint
Every action has an impact on the environment. Here at Kari Traa, we’re determined to leave a lighter footprint with each new step we take. From responsibly sourcing the fibers to our products to reducing our greenhouse gasses emissions, we’re taking responsibility to work towards making our impact a positive one.