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Our Impact

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We’re all in this together!

For over thirty years our trailblazing founder, Norwegian Olympic freestyle skiing champion Kari Traa, has paved the way for women to follow their dreams and achieve their full potential. Her fearless spirit remains the essence of our brand today. We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors.

 



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Women’s Empowerment

Women’s empowerment is not just a buzzword. It’s a conscious and ongoing effort to ensure women have equal rights, opportunities, and access to resources.



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Inclusivity

It’s everyone’s birthright to enjoy the breathtaking nature this world has to offer – no exceptions. But not everyone has access to, or feels welcome in, the outdoors.



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Health

We do much more than create activewear. We use our platform to promote women’s health in every sense of the term.



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Labour

 It would be hypocritical to preach about empowering women while not taking care of our own.



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Traceability and transparency

this “traceability” is something we’ve gotten pretty good at here at Kari Traa. In a world with a history of labour violations and air pollution, we´re in a position where we can confidently communicate our traceability to our stakeholders with transparency.  



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We help women reach new heights

Making waves in women’s health 

Empowering women from within

Traceability and transparency

Inspiration

Our Impact

24.06.13

Our Impact

At Kari Traa, we talk a lot about ‘impact’. But what does this mean, and how can we be sure that it’s not just full of empty words? For starters, we see an impact as having at least two sides. 

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Our Impact

24.06.11

Lifecycle

We’re determined to prolong the life of our products, ensuring they continue to be part of the adventure for as long as possible. But we’re not doing it alone; it’s you, our incredible community, who play a vital role in this mission.

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Our Impact

24.06.11

Our Footprint

Every action has an impact on the environment. Here at Kari Traa, we’re determined to leave a lighter footprint with each new step we take. From responsibly sourcing the fibers to our products to reducing our greenhouse gasses emissions, we’re taking responsibility to work towards making our impact a positive one.

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