We work with partners, sponsor and organize events, and connect with communities to support opportunities for women to take part in outdoor activities. Through collaborations across Europe and North America, we aim to create spaces where women can connect, share experiences, and explore different ways of being active outside.

In 2025, Kari Traa was once again the title sponsor of

, the largest ski and snowboard festival for women, and continued its involvement with

, a women-only backcountry event supporting collaboration and advocacy in the industry. We’re also a sponsor of

It (GGAI), a community-driven initiative encouraging women to try new activities and meet others through local events in 21 major U.S. cities. In addition to these in-person events, GGAI offers a virtual wellness platform with webinars, fitness challenges, and adventure-based retreats centered around skiing, hiking, running, and more.

Across Europe, we supported several initiatives related to women’s health topics. In Norway, we contributed to the

, helping raise awareness for breast cancer and supporting related fundraising efforts. Kari Traa also sponsored Core & Floor training programs, with a specific focus on pre- and post-pregnancy physical wellness. In Germany, we hosted a Forest Bathing Event, encouraging participants to disconnect from technology and reconnect with nature.

We also collaborated with partners and ambassadors working to encourage broader participation in outdoor activities among women from different backgrounds. Partnerships with female-led communities such as Grl Shred in Norway and Jenter på Eventyr in Denmark continued, gathering women around outdoor activities. Trail running events like Tjeimilen Salen in Sweden and Trysil Rypa in Norway brought together thousands of women for shared outdoor experiences.

These initiatives are designed to connect people around shared activities like hiking, skiing, and running. And through them, we aim to support opportunities to take part in outdoor experiences and create opportunities for people to take part in activities in ways that suit their interests and needs.

Kari Traa is made for her, by her. We are part of the Norwegian company Active Brands and within that structure, our brand team is fully female. We are proud to have an amazing team of women who are passionate about creating outdoor gear that both works and looks great. Katie Braunaum, our Sales Manager in North America, describes the energy in our team: “I’ve never been a part of a team full of so much energy, passion, experience, and kindness. We are lucky to have a safe space to allow all of us to think and act creatively, ask those questions, and stray into the margins where the really cool stuff happens.”

At company level, we are proud that Active Brands also has strong female representation: 72% women in the company overall, 50% women in management positions and direct CEO reports. On board level, we still have a bit of work to do for full gender balance, with women currently representing 40% of the board.

Throughout the year, we regularly create possibilities for our colleagues to step outside of the office, connect with each other and actually enjoy using the products we work hard to create: From afternoon cross-country skiing lessons with one of our colleagues who happens to be a former pro, Friday lunchtime cold plunges outside our Oslo office, and participating together in the Pink Ribbon Run for breast cancer awareness – we try to make sure our team enjoys a healthy balance between work and getting out there to enjoy movement and nature.

The International Labor Organization estimates that in 2019, approximately 91 million people globally were employed in the textile and garment industry, of whom around 50 million were women. In garment manufacturing specifically, women are estimated to make up around 80% of the workforce (Source:

). We aim to support safe and fair working conditions across our supply chain, with a particular focus on the women who make up the majority of the workforce. Our efforts are focused on contributing to improved practices over time.

Our policies are based on internationally recognised standards, including those from the United Nations Universal Declaration of Human Rights and the International Labour Organization. These include principles related to equal pay, fair compensation, and working conditions. We monitor so-called zero-tolerance issues and require corrective actions where violations are identified. We also expect that workers are provided with overtime compensation and regular breaks in line with applicable laws and standards. While these rights should be standard, they are not always consistently upheld across the industry.

Over the years, we have built a stable supply chain, and when entering new partnerships, we aim to establish long-term relationships. This supports our efforts to maintain accountability and transpa-rency across our key suppliers. While we do not own our manufacturing sites, we have direct relationships with most of our garment assembly and material suppliers. We engage in ongoing dialogue with them and, at a minimum, review key performance indicators twice a year, including social, labour, and environmental topics. To support transparency, our parent company Active Brands shares the locations of key suppliers through

, including assembly partners.

Promoting responsible production processes is part of our approach to reducing environmental and chemical impacts in our supply chain. We use third-party certification systems such as bluesign and OEKO-TEX, which set requirements for chemical management and textile production processes. These certifications provide assurance based on defined criteria and independent verification. You can read more about this on our ‘Footprint’ page.

The factory is also subject to regular third-party audits and ongoing follow-up. As a principle, Kari Traa does not start new supplier relationships in Myanmar. We continue to monitor the situation closely and stay in dialogue with relevant organisations and authorities. Should the situation change, or new information come to light, we are prepared to adapt our approach. For now, we believe staying engaged, with extra care, transparency and follow-up, is the most responsible path for the workers, our supplier and Kari Traa.

Traceability is an important part of understanding where and how our materials and garments are produced. In recent years, we have worked to strengthen our traceability systems. We use third-party standards such as bluesign and OEKO-TEX®, as well as certified materials including RWS wool, FSC-certified paper, and GRS/RCS-certified recycled materials in selected products and packaging. These systems support our efforts to source materials in line with defined environmental and social criteria. Further details are available on our ‘Footprint’ page.

Our parent company, Active Brands, publishes

that provide information on sustainability-related topics and performance. These reports are intended to give stakeholders insight into our approach and progress over time. In 2022, Norway introduced the Norwegian Transparency Act, which requires companies to report on their work to safeguard human rights and decent working conditions across their value chains. Active Brands reports in line with this legislation. As part of this work, we have reviewed internal policies and procedures, developed a Responsible Business Conduct Policy, and carried out updated risk assessments in our value chain.