Our Ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way. We provide them with the best sports wear and gear to help them perform at their best and reach their goals. We also work closely with them to create inspiring content and events that celebrate our shared love of the outdoors.
Interested in joining our community?
What are you waiting for? Join us on this amazing adventure!
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Still curious?
Whether you're a seasoned explorer or a weekend warrior, our content provides guides, tips, and inspiration to enhance your outdoor experiences. We've got you covered.
26.02.04
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
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26.06.02
Our Impact
At Kari Traa, we talk a lot about ‘impact’. But what does this mean, and how can we be sure that it’s not just full of empty words? For starters, we see an impact as having at least two sides.
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26.02.04
For Her. By Her.
Confident. Unapologetic. No matter where the adventure takes you.
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