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Our Ambassadors

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Our Ambassadors


Our Ambassadors

Rachel Pohl

Lea Bouard

Johanne Killi

Sandra Eie

Emma Stenvall

Danielle Lister

Hildur Karlsson

Sammy Olsen

Felicia Edén

Vilde Bergstuen

Mica Eriksson Nyberg

Karolina Haraldsson

Frida Wiking

Vilde Solbakken Fimreite

Svenja Redeker

Elisabeth Wiik Nilsen

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For Her. By Her.

Confident. Unapologetic. No matter where the adventure takes you.

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About Kari Traa

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

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About us

Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.  

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