Terms of Use

These Terms of Use apply to your user profile. Terms for purchases are set out in our Terms of Sale, and terms for the customer club are set out in our Membership Terms.

1. General

By creating a user profile with Kari Traa, Johaug, Dæhlie, Sweet Protection or another brand under Active Brands AS (org. no. 995 767 813) ("Active Brands", "us", "we" or "our"), you accept these Terms of Use. The brands are owned and managed by Active Brands, and your user profile is common for all the brands.

Creating a profile is free and open to anyone 18 or older.

2. Processing of personal data

Active Brands is responsible for storing and managing your personal data in accordance with applicable laws and regulations. Active Brands processes personal data about you, including personal data that is necessary to fulfil the agreement. Personal data will also be processed to communicate information about this agreement and your user profile. You can also consent through your user profile settings to receive marketing communications via e-mail, mobile and/or digital advertisements about, among other things, information and offers.

You can easily unsubscribe from any of our marketing communications through the channel in which you received the communication, or through your user profile. If you unsubscribe from marketing communications, we are still able to communicate with you about information relevant to your profile, such as changes to these Terms of Use or other communication directly related to purchases you have made on our websites.

Further details regarding our processing of personal data and your privacy can be found in our Privacy Policy.

3. Term and termination

These Terms of Use are valid from 24 October 2023 and replace all previous terms, conditions and agreements for user profiles at Active Brands.

You have the right to cancel the agreement with immediate effect. The agreement can be cancelled by contacting us (see contact information in section 8).

Changes to these Terms of Use will be communicated to you in your user profile within a reasonable time before the changes take effect, and material changes will be notified by e-mail or SMS (if you have consented to SMS communication). You can also request information about any changes by contacting Active Brands directly (see section 8).

We are entitled to delete your profile with immediate effect if you have shared incorrect information with us or if you are in breach of these Terms of Use or any applicable laws and regulations.

4. Credentials

You will only use your own, real identity, and your log-in credentials, including your password, must be carefully stored and protected from unauthorized access, disclosure or use.

If you become aware of any unauthorized access to your log-in credentials or user profile, or any other security breach, please contact us immediately (see section 8).

5. No illegal, harmful or offensive use or content

You will not use, encourage, promote, facilitate or instruct others to use the user profile for any illegal, harmful or offensive use, or to transmit, store, display, distribute or otherwise make available content that is illegal, harmful, fraudulent, infringing or offensive. You will not use the user profile in any way:

(i) that may violate any laws or regulations, the rights of others, these Terms of Use or other policies provided by us,

(ii) that may be harmful to others or to our reputation, including by offering or disseminating phishing, pharming or other deceptive practices,

(iii) to enter, store or send hyperlinks, or enable access to external websites or data feeds,

(iv) that may be defamatory, obscene, abusive, invasive of privacy or otherwise objectionable,

(v) to harm, destroy or tamper with the user profile, for example by distributing viruses, worms, corrupt files or other items of a destructive or deceptive nature,

(vi) to reverse engineer, disassemble, decompile or otherwise modify, create derivative works based on, merge, tamper with, repair or attempt to discover the source code of the technology upon which the user profile is based.

6. Disclaimer and limitation of liability

The user profile is provided "as is" and "as available", without warranties of any kind. We emphasize in particular that we do not guarantee that the user profile will be available continuously, uninterrupted, unchanged, error-free, or without interference, viruses or other harmful components, or that any content or other information obtained in the user profile will be accurate.

We waive all liability for your considerations, assessments and decisions, or the absence of these, and for any other actions or omissions resulting from your use or non-use of the user profile.

Consumers are entitled to various rights, including compensation and statutory warranties, in accordance with applicable law. Nothing in these Terms of Use shall have the effect of excluding or limiting those statutory rights or warranties that may not be excluded or limited under applicable law.

To the extent permitted by applicable law, we will not be liable for any loss or damage, including indirect, incidental, special, consequential or punitive damages, loss of data, use, goodwill or other non-material damages, caused by:

(i) unavailability of, limited access to, or errors or defects in the user profile, or

(ii) unauthorized access to, use of or alteration of your user profile or its content.

7. Choice of law and disputes

Unless otherwise stated in mandatory law, these Terms of Use shall be governed by and interpreted in accordance with Norwegian law. Disputes arising in connection with or because of these Terms of Use shall be settled by the courts, unless the parties agree otherwise. The parties agree on Oslo District Court as their legal venue, unless otherwise stated in mandatory law.

If any part of these Terms of Use is found to be invalid due to mandatory statutory law or a final legal judgment, it shall only affect the parts found to be invalid. The remaining parts of these Terms of Use will still be enforceable.

8. Contact and complaints

Any questions, requests or complaints can be directed to Active Brands by submitting a request via our contact form.

If you are an EU resident, you have the statutory right to refer disputes arising from an online purchase to the EU Online Dispute Resolution (ODR) platform. You can also contact the relevant consumer authority in your country with any complaints about these Terms of Use or your user profile. However, we would like you to contact Active Brands first so that we can try to resolve the matter together.

Last updated: 8 October 2026