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Female First Technology

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Published

February 16, 2024

Female First Technology

Female First Technology blends fun, femininity, and functionality into next-level textiles for outdoor lifestyle and performance apparel.

Focused on warmth, breathability, comfort and support, Female First Technology combines shape-enhancing, body-friendly fabrics and one-of-a-kind styles, enabling you to perform as well as you look. Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance. For HER. By HER.

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Key Female First Technology Features

Crafted for the female body
Breathable
Water-repellent/resistant
Weatherproof

Crafted for the Female Body

The primary objective of Female First Technology is to design activewear tailored specifically for the female body. Our Female First Technology garments are crafted with additional insulation in areas where women commonly feel cold, while also being highly breathable in areas where women tend to overheat.

Breathable

Breathable gear is important for women because it keeps them comfortable and cool during physical activities. It helps regulate body temperature, wicks away sweat, and prevents skin irritations. This comfort and mobility allow women to stay active longer and reach their fitness goals, making breathable gear a key part of their athletic and everyday wear.

Water-repellent/Water-resistant

Water-repellent and water-resistant gear is important for women because it keeps them dry and comfortable in wet weather. This gear protects against rain and moisture, preventing discomfort and health issues from being damp. Staying dry allows women to continue their outdoor activities and workouts without interruption, making this gear essential for both fitness and daily life.

Weatherproof

Wind-resistant gear and gear for changing weather are important for women, especially in Nordic countries. This gear protects against strong winds and sudden weather changes, keeping women warm and comfortable. It helps maintain body heat and prevents discomfort from cold gusts or unexpected rain. With this gear, women can stay active and enjoy outdoor activities no matter the weather.

FemShell

Created in response to the traditionally masculine outdoor industry, FEMSHELL is the new standard for functional, feminine outerwear. Our three offerings; FemShell Essential, FemShell Plus and FemShell Elite provide layers of protection, comfort, and style for any mood, environment, weather, or intensity. -all year ‘round.

These super soft shells provide maximum protection from the elements, leaving you cozy, confident and free, focused on every adventure. For HER. By HER.

FemShell Elite

The 20k FemShell Elite provides long-lasting, pro-level protection from wind, water, ice and snow. Designed in Norway, this collection is ideal for multi-day outdoor activities with constant work/rest cycles, specialising in the most demanding conditions. With its superb breathability, you’ll barely break a sweat, even when breaking boundaries.

FemShell Elite Requirements

Functional, well fitted to the female body and constructed to fit the activity.
Main fabric minimum 20´WP/20´MVP.
DWR treated.
Fully taped.
Details such as laminated details, minimum topstitch, neat trims.
YKK zippers.

FemShell Plus

The versatile 10k FemShell Plus is designed for tackling high-intensity outdoor activities. Bad weather? No such thing.

The gentle touch fabrics move with you, while water and wind stay on the outside thanks to soft lamination and our PFC-free DWR coating. The lightweight breathability will have you racing toward your next personal best on every adventure.

FemShell Plus Requirements

Functional, well fitted to female body and constructed to fit the activity.
Main fabric minimum 10´WP/10´MVP.
DWR treated.
Critically taped if construction allows.

FemShell Essential

Designed to take the guesswork out of layering, 5k FemShell Essential keeps HER ready for the next adventure. Whether touring through the mountains or cruising across town, our soft-touch fabrics give you a flattering, functional fit while floating through the elements.

…our soft touch fabrics are paired with proprietary laminating techniques making seams virtually disappear, giving you a flattering, functional fit while floating through the elements.

FemShell Essential Requirements

Functional, well fitted to female body and constructed to fit the activity.
Main fabric minimum 5´WP/5´MVP.

Femshell Elite

Johanne Ski Set

Johanne Ski Jacket:

- Loose fit

- Water column: 20000 WP
- Breathability: 20000 MVP
- PrimaLoft® Insulation

Johanne Bib:

- Regular Fit & Flare Leg.

- Water column: 20000 WP
- Breathability: 20000 MVP
- Fully lined

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Base LAYER

Faith Base Layer

Faith Half Zip and Base Layer Pants

- Semi-seamless warp-knit construction

- Ventilation where we sweat most: our breast area and mid back
-

92% wool, 8% EA

- Super comfortable 4-way stretch

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Base LAYER

Alma Base Layer

Alma Hood, Half Zip, Long sleeve and Base Layer pants

- Slim fit

-

Polyester 50%, Lyocell-TENCEL™ 30%, wool 20%

- Raglan sleeves, Mesh details
- IWTO-certified, traceable, non-mulesing Merino wool

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About Kari Traa

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.

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Confident. Unapologetic. No matter where the adventure takes you.

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