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Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors. 

Confident. Unapologetic. No matter where the adventure takes you.

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