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Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors.
Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality, or style.
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.