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Whether you're a seasoned explorer or a weekend warrior, our content provides guides, tips, and inspiration to enhance your outdoor experiences. We've got you covered.
26.02.04
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
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26.02.04
For Her. By Her.
Confident. Unapologetic. No matter where the adventure takes you.
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26.02.04
Our ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
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