For Her. By Her.
Confident. Unapologetic. No matter where the adventure takes you.
As a fearless mogul skier with three Olympic medals to her name, our founder Kari Traa has made way for women to push their limits and follow their dreams. From the very beginning, her free spirit and bold personality was manifested in her collections of playful and feminine sportswear. Because Kari Traa believes women know themselves best, a new way of making and communicating sportswear began: For
Her
. By
Her
.
Today, we have an all-women team to put forward this legacy. Our brand is run by 22 women who truly care about creating comfortable, functional and great-looking athletic wear, tailormade for women’s needs. From design to production to communication, you will find bold women passionate about pushing for progress, because when we say For Her. By Her. we mean it. We are all committed to working together to show the strength, weakness, rawness, and diversity that make us, us. Welcome to our club, we are so happy you’re here.
At Kari Traa we're committed to empowering women everywhere to live life on their own terms. Get to know the women behind Kari Traa:
Møt Kari Traa
Grunnleggeren av Kari Traa
Hei, jeg er Kari, tredobbelt olympisk medaljevinner og grunnlegger av Kari Traa. Jeg vokste opp på Voss, der jeg ble født med ski på beina. Jeg kastet meg ut i de kupperte løypene og ble til slutt en olympisk mester i mogulskikjøring i 2002. Da sponsorene til slutt kom på banen med klær for idrettsutøvere, var de bare designet for herrelaget. Så jeg bestemte meg for å hekle og strikke mine egne luer under trening og konkurranser. Luene ble så populære blant venner og medskiløpere at jeg bestemte meg for å gjøre hobbyen til en virksomhet. Og så ble Kari Traa-merket født.
Å inspirere andre kvinner til å våge å følge drømmene sine har alltid vært en stor motivasjon for meg, og jeg har alltid fokusert på målet om å utligne kjønns- og maktubalanser i idretten og samfunnet generelt.
"There´s a lot of hard work that goes into making the best gear for women. That’s why we need to play even harder."
— Kari Traa
Kari’s favorites
There's no secret that Kari loves to ski, and for her, the most important thing about ski gear is that you can move freely, protected against the cold and snow. And hey - it doesn't hurt that they look good, right?
Møt Georgina Kirby
Administrerende direktør
Hei, jeg er Georgina, en britisk kvinne som bor i Norge, noe som er utrolig gøy. Dette landet er fullt av utendørs eventyr og vakre ting å se og oppleve. Jeg flyttet hit med familien min (to tøffe jenter, en mann og en hund) i fjor for å jobbe som administrerende direktør for Kari Traa, drømmejobben min. Jeg er omgitt av motiverte, inspirerende kvinner som deler min lidenskap for friluftsliv og har den samme livsgleden som Kari selv inkarnerer og har brakt inn i dette fantastiske merket.
Jeg lever for friluftslivet, og vi har hatt gleden av å bo i New Zealand og de franske Alpene før vi flyttet til Oslo. Min nyeste favorittaktivitet er gravel biking, og vi lærer å seile og gå på langrennsski. Norge er utrolig for alle disse aktivitetene.
“At Kari Traa, we are constantly asking ourselves how we can better support our fellow outdoorsy women.”
— Georgina Kirby
Georgina’s favorites
Georgina loves all things outdoors - biking or running to work through the woods every day. She likes versatile gear with stretch that keeps her warm and comfortable in all weather conditions.
Meet Therese Talgø
Global salgssjef
Hei, jeg er Therese, gift og mor til to, og jeg bor i Oslo, der jeg jobber for Kari Traa. Selv om jeg har flyttet til byen, er jeg egentlig en jente fra en liten bygd som vokste opp med å leke rundt fjellene og fjordene. Jeg elsker å tilbringe tid utendørs med turer, løping, gåturer eller bare slappe av.
“Who better than women to understand what women really need”
— Therese Talgø
Therese’s favorites
Therese loves the Norwegian
outdoorsand its rugged terrains. She looks for products that are practical, long-lasting, and engineered for outdoor comfort.
Meet Katie Branaum
Sales Manager - North America
Hi I’m Katie, representing the Kari Traa brand from my home in Traverse City, MI. I love activities that take my mind out of the noise of everyday life and demand all of my focus and attention. I was never any good at silent meditation, but I find that when I am on a trail sweating, and avoiding crashing, all I can do is focus on steadying my breathing and being 100% present in the moment.
When I became a mother, I realized that I would need to manage expectations of what my “trail days” would look like. Trail runs became the slowest.hikes.ever. with 100 questions about mushrooms/leaves/rocks, mountain bike days riding chairlifts became slow rollers and berms with my son on the Shotgun seat, and my on-hill snow days sometimes never made it past the parking lot. But to experience the sports I love through the eyes of a 4 year old have been the ones that have left the biggest smile on my face (and also make me appreciate the solo laps I get to take more than ever).
“I have a passion for delivering the best product to women and making them feel awesome in everything they do.”
— Katie Branaum
Katie’s favorites
You can usually find Katie sweating on her mountain bike. That's why she loves products that wick away sweat, keep you cool, and feel amazing against your skin!
Meet Karoline Hegbom
Marketing Manager
Hi I’m Karoline and I am from Voss, Norway where the Kari Traa brand was born. From ages 12 to 14, I worked at the Kari Traa warehouse and for the brand shop in Norway. I took a short break to live abroad, but seven years later I moved to Oslo, Norway to work at Kari Traa’s headquarters, where I’ve held various roles since.
Being from Voss, I have always spent my time in the mountains, either walking, hiking, sheep herding, skiing, snowboarding or simply just playing! I have participated in sports my entire life and being active is a big part of what makes me, me.
"I´ve always been inspired by women who are true to themselves, stand up for what's wrong and fight for what's right"
— Karoline Hegbom
Karoline’s favorites
Karoline loves snowboarding, skiing, and always end up at the afterski party afterwards! She recommends these products that gives you all day comfort, perform even better and look great at the afterski party
Inspiration
24.05.14
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
Read more
24.11.18
About us
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.
Read more
24.10.01
Our ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
Read more
24.10.11
Female First Technology
Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance. Made for
HER
, Made by
HER
.
Read more