Environmental and Social Practices
Kari Traa is a part of Active Brands, and you find more details about how we address sustainability in our value chain, ensure due diligence practices and monitor focus areas at www.activebrands.com/sustainability
You can always feel safe when wearing any KT-piece. Here is more info on how we ensure it.
As a fearless mogul skier with three Olympic medals to her name, our founder Kari Traa, has made way for women to push their limits and follow their dreams.
Since the very beginning in the early 2000s, her free spirit and bold personality was manifested in her collections of playful and feminine sportswear. Because Traa believe women know themselves best, a new way of making and communicating sportswear began, for girls by girls.
In a male dominated sports business, this fresh way of thinking and creating, for women only, made waves through Norway where the adventure began.
Today, we have an all-women team to put forward this legacy. Women who truly care about creating comfortable and great looking athletic wear, tailor made for women’s needs.
From design, production to communication, you find bold women passionate about pushing for progress. We are tired of how women are stereotyped in commercials and try to show all the strength, weakness, rawness and diversity that make us. Being surrounded by a constant pressure to be perfect, we try to ease it by being a positive cheer group for women, inspiring women to be happier, healthier and stronger. Whether you´re a pro, pretender or a newbie in sports - you are welcome in our girl’s club only, just as you are.
Making a secure and just work environment for our co-workers at the factories, is super important to us. To secure this, we follow the UN´s Universal Declaration of Human Rights and The International Labour Organization «ILO»´Click here to access the UN´s Universal Declaration of Human Rights and The International Labour Organization regulations that involve: Equal pay between men and women, no child labour and no exceeding of normal work hours. All of our workers are entitled to overtime provisions, and to get breaks during their work days. Which yes, should be a given, but sadly not in this world.
We follow up on this by doing unannounced visits ourselves. But we also get help from our experienced friends in the non-profit organizations BSCI and IEH
IEH – Ethical Trading Initiative Norway
gives us advice on which countries that are safe to produce in, what to look for when doing inspections and how to create efficient long-term goals. IEH has also helped us develop our code of conduct to meet the UN, ILO and our own regulations.
BSCI – Business Social Compliance Initiative
are helping us on inspecting factories, rating them from A to F. If one receives A or B, the factory is approved and will only be inspected every third year. Should the factory receive C, D or E however, inspections will be carried out every year to make sure they improve.
To be closer to our production, which mainly takes place in Vietnam, China and Myanmar, we have an office of 50 people working in Shanghai. They perform our inspections, secure the product quality and create important long-term relations with the factories.
At Kari Traa, we have taken the Plastic Pledge, committing to avoiding unnecessary use of plastics, increase the use of recycled plastics and always designing with this in mind. We would prefer not to box our base layers, but we have work to do there with our store partners who sell our products. So, for now, we have made our packaging as environmentally considerate as we can.
We are certainly not done yet. Further reducing our footprint is a top priority, and we will strive to keep no stone unturned to protect the natural world that we cherish.
By updating our packaging in 2021, we reduced our plastic weight by 97% - in one year that was 127 tonnes. That’s the weight of 18 elephants.
Our base layer boxes are designed to make it easy for you to recycle. They are made of FSC-certified cardboard, and they are free from that oh-so-common plastic lamination that keeps other boxes from being recyclable.
By reducing the size of our base layer box, we increased our shipping efficiency by 37% - helping to reduce our carbon emissions as well as bringing down the amount of materials needed in production.
To sum up, you can always feel safe when wearing any KT-piece. Here is more info on how we ensure it:
We comply with the European Union´s REACH regulations, that prohibit harmful chemicals. All of our materials are registered and evaluated to be on the safe side.
All of our suppliers are committed to supply chemical-free products. Every 24th month we carry out random testing of every product category to control them.
Antifungal and antibacterial treatment
We have phased out the use of antibacterial treatments of any kind. Why? Because the chemicals used to do so never decompose when they end up in sea, causing mass deaths of micro-organisms. Instead, we focus on new technology and design that makes the garments more breathable and dry.
Our main suppliers of fabrics are Bluesign certified. Which means, they only use safe input chemicals, monitor their air and water emissions and ensure worker safety so that the dyed fabric is safe for the end user, workers and the environment.
A lot of training gear is made from polyester, which basically is plastic. We are currently working on replacing ours with a recycled one however. There is far too much plastic in the world already, so we´re really excited about this and will keep you posted!
Products free from Fluorinated chemicals
Kari traa is phasing out all per-fluorinated chemical treatments of its products (both short-chain and long-chain). We use RUDOLF BIONIC-FINISH®ECO Technology which is 100% fluor free. RUDOLF BIONIC-FINISH®ECO is on Green Peace’s List of accepted Fluor Free compounds.
The ecological water-repellent impregnation is based on a fluorine-free recipe with many benefits:
the water-repellent component used is based on a fluorine-free recipe
keeps colours and fabrics looking new longer
allows textiles to dry more rapidly
makes textile care a child's play
resistant to washing
Non Mulesing Wool
To get that soft and silky feel to our wool products, we use wool from the finest merino sheep’s in New Zealand and Australia. With a founder who grew up on a sheep farm, we truly care for these animals. It´s super important for us to know that the sheeps have been taken good care of, and that they haven’t been mistreated by the horrifying mulesing technique. To ensure this, we get our wool from the strictest controlled channels that have been created internationally. The certificates that follow, are the best assurances we currently have to make sure that our wool products are manufactured under good welfare conditions for the animals.
Secure that all partial shipments of wool, come from non-mulesing wool.
Certificate of Origin:
Guarantees that all shipments of wool come from the certified non-mulesing wool suppliers in the actual production country, to the supplier in China.
Wool Spinning Certificate:
Confirms that all garments produced by Kari Traa production partners, are based on non-mulesing wool.
Kari Traa has taken an active stand against mulesing and expect that this practice in raw material production soon will be history.
Responsible Down in our jackets
Kari Traa uses only certified down from the food industry. The certification means that the down is not from live animals and the 5 Freedoms of the animals are respected.
Freedom from Hunger and Thirst
Freedom from Discomfort
Freedom from Pain, Injury or Disease
Freedom to Express Normal Behavior
Freedom from Fear and Distress
Each year, millions of animals are suffering for fashion. Which to us is bizarre, knowing we have such great faux alternatives to choose from. Therefore, all «fur» you see on our jackets is fab faux versions that do the job just as well.
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.