Our Impact

Article info

Our Impact

Published

December 8, 2022

Let’s make an impact!

At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides.

We recognize that running a global brand comes with great responsibility. But it also opens up a wealth of opportunities. We see our brand as a platform for change, complete with a voice and a loudspeaker that can be used to help further empower women all around the world.

Similarly, by remaining curious and creative, we’re able to regularly reimagine the products we create. This way, we continually design durable, innovative gear that stands up to the challenges of your adventures, season after season.

For us, this counts as positive impact.

Yet we’re also fully clear on the fact that producing the garments we need to thrive in the outdoors can leave

negative

impacts. But we choose not to shy away from or sugarcoat these challenges; we face them head-on. Whether it’s reducing climate emissions, ensuring safe and fair labor conditions, or championing animal welfare, we adopt a systematic approach to reduce our negative impacts.

As we continue on this journey towards a summit-less peak, we’re not only determined - we’re embracing the challenge! And we know that we’re not acting alone. This is a collective effort, a community working together. We hope that as a member of this community, you too will join us on this adventure.

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Every action has an impact on the environment. Here at Kari Traa, we’re determined to leave a lighter footprint with each new step we take. From responsibly sourcing the fibers to our products to reducing our greenhouse gasses emissions, we’re taking responsibility to work towards making our impact a positive one.

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We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors.

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