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About Us 00.21.22

What to Wear While Skiing

Let’s be honest, when we’re out skiing, we want to focus on the fun and flurries around us. We want to look good and feel good while we play outside, no matter the temps.

Trend Guide 00.10.22

The Ultimate Guide to Leggings

The Ultimate Guide to Leggings: What to Wear and How to Choose. We’ll explore how to choose the right pair of leggings, so you can get out and get moving!

About Us 11.30.21

Ice Bath: Benefits and tips

Have you ever considered ice bathing? Read more about how taking an ice bath can improve health and wellbeing – and find out how to get started!

11.15.21

Animal Welfare in Wool Production

Animal welfare is a priority for Kari Traa, and this is how we secure it.

Trend Guide 10.30.21

Three Wishes for Cinderella

What would Cinderella wish for in 2021? Kari Traa has made a 2021 Version of Three Wishes for Cinderella. Watch it here!

10.07.21

From Ocean Waste to Skiwear

Kari Traa's new skiwear collection is made of plastic that was about to end up at sea. REPREVE® Our Ocean collects the plastic waste, and recycles it into fiber, which are then converted into fabric at the factory.

10.06.21

Girls Will be Girls - Tara O Connor

Avalanche, ski and rafting guide Tarah O’Connor on dealing with outdated gender stereotypes in the outdoor industry.

09.28.21

Girls Will be Girls – Patricia Tjornelund

Patricia Tjørnelund loves to dance. What she does not love is having to abide by different rules of the game just because she is female.

09.15.21

Girls Will be Girls – Nina Waters

As a female white water rafting guide in a mostly male-dominated industry, it’s still common that Nina Waters finds herself not taken seriously – even though she’s an expert in her sport.