Inspiration

About

About Us

Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality or style.

Guides

26.08.26

Base Layer Guide

What to Wear and How to Choose. We’ll explore how to choose the right pair of leggings, so you can get out and get moving!

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Guides

26.08.26

How to master layering

Did you know that wool is self-cleaning? This means you can “air it out” instead of washing it in the machine. We'll give you the advice you need to make the wool last season, after season, after season.

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Guides

26.08.26

5 Benefits of Wearing Wool

To all of the potential skeptics out there, and to those who just want to know more about wool and merino wool, here are five reasons to wear wool baselayer all year around.

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About

26.08.25

Our ambassadors

Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.

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Community

26.08.25

Our Community Events

At Kari Traa, we believe in women who challenge themselves, try new things and lift each other up. Community is about sharing experiences, pushing your own limits and having a damn good time together – both on and off the competition field.

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Our Impact

26.08.25

Our Impact

At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides. 

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About

About Kari Traa

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

Our Impact

26.08.25

Community

We actively work to ensure the Kari Traa community – from those working at the factories producing our products to those wearing them on mountain tops and everyone in between – feels safe, supported and equipped to live their best lives in the outdoors. 

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Our Impact

26.06.02

Lifecycle

We’re determined to prolong the life of our products, ensuring they continue to be part of the adventure for as long as possible. But we’re not doing it alone; it’s you, our incredible community, who play a vital role in this mission.

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Our Impact

26.06.02

Our Footprint

Every action has an impact on the environment. Here at Kari Traa, we’re determined to leave a lighter footprint with each new step we take. From responsibly sourcing the fibers to our products to reducing our greenhouse gasses emissions, we’re taking responsibility to work towards making our impact a positive one.

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Guides

26.08.24

How to wash and care for wool

Wool is our best adventure buddy. It helps adjust your body temperature to a comfortable level, keeps you warm (or cool), and self-cleaning. Read more about the benefits of wool here.

And while wool is incredibly awesome for our active lifestyles, we can’t forget that merino wool fibres are delicate. We have to know how to care for them so they last for every adventure. Here are some tips on how to take care of your wool garments.

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