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About Us
Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality or style.
26.08.26
Base Layer Guide
What to Wear and How to Choose. We’ll explore how to choose the right pair of leggings, so you can get out and get moving!
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26.08.26
How to master layering
Did you know that wool is self-cleaning? This means you can “air it out” instead of washing it in the machine. We'll give you the advice you need to make the wool last season, after season, after season.
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26.08.26
5 Benefits of Wearing Wool
To all of the potential skeptics out there, and to those who just want to know more about wool and merino wool, here are five reasons to wear wool baselayer all year around.
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26.08.25
Our ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
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26.08.25
Our Community Events
At Kari Traa, we believe in women who challenge themselves, try new things and lift each other up. Community is about sharing experiences, pushing your own limits and having a damn good time together – both on and off the competition field.
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26.08.25
Our Impact
At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides.
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About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
26.06.02
Our Footprint
Every action has an impact on the environment. Here at Kari Traa, we’re determined to leave a lighter footprint with each new step we take. From responsibly sourcing the fibers to our products to reducing our greenhouse gasses emissions, we’re taking responsibility to work towards making our impact a positive one.
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26.08.24
How to wash and care for wool
Wool is our best adventure buddy. It helps adjust your body temperature to a comfortable level, keeps you warm (or cool), and self-cleaning. Read more about the benefits of wool here.
And while wool is incredibly awesome for our active lifestyles, we can’t forget that merino wool fibres are delicate. We have to know how to care for them so they last for every adventure. Here are some tips on how to take care of your wool garments.Read more