Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way. We provide them with the best sports wear and gear to help them perform at their best and reach their goals. We also work closely with them to create inspiring content and events that celebrate our shared love of the outdoors.
Interested in joining our community?
Our vision is simple: a world where every woman has the desire, confidence, and clothing to thrive in the great outdoors together. And who better to join forces with than our amazing ambassadors and community who share our values of authenticity, strength, free-spiritedness, exploration, and inclusivity?
Our mission is to empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them. Whether you're a hiker, a skier, a yogi, or anything in between, we've got the sports wear and gear to help you reach new heights (literally!).
But we're not just about our ambassadors - we're all about our community too! We welcome women of all shapes, sizes, and abilities to join us on this journey towards a more active and adventurous lifestyle. We believe in supporting one another, lifting each other up, and having fun along the way. Whether it's through our social media channels, events, or partnerships, we're constantly working to create a safe and inclusive space for women who love to explore and push their limits.
So what are you waiting for? Join us on this amazing adventure towards a world where every woman can thrive in the great outdoors.
Always for Her. Always by Her.
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.