Kari Traa is a women´s outdoor active brand, born in the Norwegian mountains and built on a simple belief: women should never have to compromise on performance, personality or style.

What to Wear and How to Choose. We’ll explore how to choose the right pair of leggings, so you can get out and get moving!

To all of the potential skeptics out there, and to those who just want to know more about wool and merino wool, here are five reasons to wear wool baselayer all year around.

Did you know that wool is self-cleaning? This means you can “air it out” instead of washing it in the machine. We'll give you the advice you need to make the wool last season, after season, after season.

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.