Kari Traa - Women's Sportswear


Measure Nothing. Just Play.

We at Kari Traa are fed up with pushing ourself to death! The world has become so crazy about achieving the impossible that we have forgotten how to have fun. It is time to change the message:
Measure Nothing. Just Play.

ARTICLE

''Measurement culture'' can create unhealthy training pressure

Researcher: "We need to find our way back to the childish joy of being active.”

Girl laying in a bed of flowers while smiling and wearing a pink top

SPRING/SUMMER 2021

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