Five Reasons to Wear Wool

- Also for Spring

Kari Traa

‘‘From olympic champion to successful sports brand. Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe.’’

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Five Reasons to Wear Wool

‘‘Norwegians, like Kari, love to wear wool – for everyday use as well as when exercising. For years, we have been dressing according to the three-layer principle, with wool on the inside. This is not by chance.’’

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Base Layer