Kari Traa - Women's Sportswear for girls by girls


GIRLS WILL BE GIRLS

Let’s break the rules!


CAMPAIGN

“We Need More Women in The Outdoor Industry”

As a female white water rafting guide in a mostly male-dominated industry, Nina Waters often finds herself underminded, disrespected and not taken seriously – even though she’s an expert in her sport.


CAMPAIGN

"We’re Not Weaker Than The Guys, We Just Have To Fight Even Harder"

There were almost no other girls in mogul skiing when Kari Traa was competing back in the early 2000s. Traa says this only made her stronger!

Three girls in the mountain wearing merino wool base layer.

NEWS

THIS SEASON'S JACKETS AND PARKAS ARE HERE!