Hot Girl Winter
We started in 2002 with a simple idea: Base layers should never be a compromise. From day one, we’ve done one thing - and we’ve done it better than anyone else: We’ve kept women hot.
By our definition, being hot is more than body temperature. More than appearance. It’s a feeling and a way of being.
Like Kari herself has been an example of:
It’s hot to provoke. It’s hot to perform under pressure. It’s hot pushing your mental and physical limits.
It’s hot to be unapologetic. It’s hot to be you.
In Kari Traa base layers, you don’t just stay warm,
you’re encouraged to do whatever makes you feel hot.
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Ski Favorites
“Hot girl energy for me is skiing around with good friends, being super sweaty, my hair being a mess and just having fun doing what I love.”
– Vilde Fimreite
“Hot girl energy for me means that you dare to be yourself as a woman. Even though you are still a pretty badass skier.”
- Ebba Forsgren
“People underestimate female skiers so much, especially when it comes to the energy we create and how much we’re capable of lifting each other up.”
– Jenna keller