Alma Half-Zip - Berry Pink

Female First Technology blends fun, femininity, and functionality into next-level textiles for outdoor lifestyle and performance apparel.

Focused on warmth, breathability, comfort and support, Female First Technology combines shape-enhancing, body friendly fabrics and one-of- a-kind styles, enabling you to perform as good as you look. Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance.

A base layer with Female First Technology is made to be f

unctional, well fitted to the female body and constructed to fit the activity.

Pants are made with wide waistbands for a better fit, and all over design is elevated, including materials and cutlines. Fabrics o

are stretchy, for better movement and a better fit. Also made with

panels for better ventilation, as well as warming qualitites: the products contains wool, or has additional features for warmth.

“It´s not just about fabrics and design; it´s a mindset tailored to the female form."

Unlike synthetic materials, wool retains its insulating properties even when damp. In fact, it can hold up to 35% of its own weight in moisture before feeling wet. This means that even damp wool clothing can still keep you warm and dry. 

Wool has unique insulation properties that help your body adjust to different temperatures, whether you're sweating in cold weather or trying to stay cool in the summer heat. This makes wool comfortable to wear all year round, and adapting to the changing seasons is as easy as layering up or down. 

Unlike synthetic materials, wool is 100% natural and renewable. And because wool doesn't need to be washed as frequently as synthetic fabrics, it helps reduce microplastic pollution in our oceans. 

Wool has natural antibacterial properties that prevent the growth of microorganisms and odors. This means you can wear wool for several days without it getting smelly. And when it's time to freshen up, all you need to do is air it out. 

Merino wool is known for its fine, silky-smooth fibers that feel comfortable against your skin. The elasticity of Merino wool fibers also helps ensure a better fit, even after washing. In addition to these benefits, studies have shown that Merino wool can even provide relief from skin conditions like eczema.