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Our Impact

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Our Impact

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At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides. 

 

We recognize that running a global brand comes with great responsibility. But it also opens up a wealth of opportunities. We see our brand as a platform for change, complete with a voice and a loudspeaker that can be used to help further empower women all around the world.  

 

Similarly, by remaining curious and creative, we’re able to regularly reimagine the products we create. This way, we continually design durable, innovative gear that stands up to the challenges of your adventures, season after season. 

 

For us, this counts as positive impact. 

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