• Outlet

For Her. By Her.

Article info



For Her. By Her.

Confident. Unapologetic. No matter where the adventure takes you.

"There´s a lot of hard work that goes into making the best gear for women. That’s why we need to play even harder."

Kari Traa


Kari’s favorites

There's no secret that Kari loves to ski, and for her, the most important thing about ski gear is that you can move freely, protected against the cold and snow. And hey - it doesn't hurt that they look good, right?

“At Kari Traa, we are constantly asking ourselves how we can better support our fellow outdoorsy women.”

Georgina Kirby


Georgina’s favorites

Georgina loves all things outdoors - biking or running to work through the woods every day. She likes versatile gear with stretch that keeps her warm and comfortable in all weather conditions.

“Who better than women to understand what women really need”

Therese Talgø


Therese’s favorites

Therese loves the Norwegian


and its rugged terrains. She looks for products that are practical, long-lasting, and engineered for outdoor comfort.

“I have a passion for delivering the best product to women and making them feel awesome in everything they do.”

Katie Branaum


Katie’s favorites

You can usually find Katie sweating on her mountain bike. That's why she loves products that wick away sweat, keep you cool, and feel amazing against your skin!

"I´ve always been inspired by women who are true to themselves, stand up for what's wrong and fight for what's right"

Karoline Hegbom


Karoline’s favorites

Karoline loves snowboarding, skiing, and always end up at the afterski party afterwards! She recommends these products that gives you all day comfort, perform even better and look great at the afterski party

Explore related articles



About Kari Traa

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

Read more



About us

Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.  

Read more