We’re not just a brand. We’re a community
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.
Our vision is to create a world where every woman has the desire, confidence, and clothing to thrive in the outdoors together. With our fun and feminine clothing line, we're on a mission to empower women everywhere to be unapologetically themselves, no matter where their journey takes them. Whether you're hiking, camping, skiing or simply exploring nature, we've got you covered with the right gear to make every moment unforgettable. Join our community of adventurous women and discover the joy of being Always for Her, always by her side.
At Kari Traa, our values guide everything we do. From being authentic and strong, to being free-spirited and inclusive, we're committed to empowering women everywhere to live life on their own terms. Join us in living life on our own terms and experience the joy of being Always for Her, Always by Her.
Our positioning is more than just an attitude or an aesthetic - it's a way of life. We believe in feeling confident and comfortable in our own skin, and in what we wear. We embrace the rush of adrenaline and the unbridled joy that comes with exploring the great outdoors. It’s about being serious about our passions, not ourselves and we love and support our sisters, without limits.
With a focus on passion, style, and sisterhood, we're all about living life to the fullest and loving every moment.
For her. By her.
— Kari Traa
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Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.