Inspiration

Check out our brand new collaboration with ambassador Rachel Pohl, Inspired by Rachel's own paintings of the graceful nature of Lofoten, Norway.

Sjekk ut våre nyeste og kommende trenings eventer og andre hendelser.

Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?

Confident. Unapologetic. No matter where the adventure takes you.

Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance. Made for

, Made by

. 

Norwegians have been wearing wool for thousands of years, and for good reason. The natural properties of wool make it unbeatable, whether for everyday use or outdoor activities. 

Are you tired of feeling uncomfortable during outdoor activities due to temperature changes or damp clothing? Merino wool may be the solution you're looking for. Here are five benefits of wearing wool: 

When the weather is unpredictable, staying comfortable and protected from the elements is key. And what better way to do so than by mastering the art of layering? Whether you're a hiking enthusiast, a ski pro, or just running errands, having a good layering system is a game-changer. So, let's dive into some tips to help you create a layering system that's perfect for every season and occasion.  

Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.  

At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides.