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24.11.30
Gift Guide
Not sure what to get her for the holidays? Don't worry, we have selected our favourite products divided by price point.
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24.10.25
Rachel Pohl Collection
Check out our brand new collaboration with ambassador Rachel Pohl, Inspired by Rachel's own paintings of the graceful nature of Lofoten, Norway.
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24.10.25
For Her. By Her.
Confident. Unapologetic. No matter where the adventure takes you.
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24.11.18
Female First Technology
Born in Norway, our environmentally responsible, transparent, and ethical sourcing methods are applied in every possible instance. Made for
HER
, Made by
HER
.
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24.10.09
Base Layer Guide
Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?
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Five benefits of wearing wool
Norwegians have been wearing wool for thousands of years, and for good reason. The natural properties of wool make it unbeatable, whether for everyday use or outdoor activities.
Are you tired of feeling uncomfortable during outdoor activities due to temperature changes or damp clothing? Merino wool may be the solution you're looking for. Here are five benefits of wearing wool:
24.10.25
How to wash and care for wool
Wool is our best adventure buddy. It helps adjust your body temperature to a comfortable level, keeps you warm (or cool), and self-cleaning. Read more about the benefits of wool here.
And while wool is incredibly awesome for our active lifestyles, we can’t forget that merino wool fibres are delicate. We have to know how to care for them so they last for every adventure. Here are some tips on how to take care of your wool garments.Read more
24.11.08
Master the art of layering
When the weather is unpredictable, staying comfortable and protected from the elements is key. And what better way to do so than by mastering the art of layering? Whether you're a hiking enthusiast, a ski pro, or just running errands, having a good layering system is a game-changer. So, let's dive into some tips to help you create a layering system that's perfect for every season and occasion.
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24.10.09
Hiking Pants Guide
Looking for the perfect pair of bottoms for outdoor activities and training can be a challenge for women due to the variety of styles and cuts available. At Kari Traa, we offer high-quality and functional gear designed specifically for women's needs. To find the right fit, it's important to try on different styles and consider how they accentuate or minimize different parts of the body. Our bottoms come in high and regular waist options, with two different types of fits (regular and loose).
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24.05.14
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
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24.10.25
About us
Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.
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Our Impact
At Kari Traa, we talk a lot about ‘impact’. But what does this really mean, and how can we be sure that it’s not just full of empty words? For starters, we see impact as having at least two sides.
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