This is the kind of sustainability we believe in
From fabric offcuts to trend scarves — and new jobs for women with immigrant backgrounds.
Kari Traa is partnering with Sisters in Business, a social enterprise that gives surplus textiles new life and creates work opportunities for women who have been excluded from the labour market. The result: less waste, local production, labour-market inclusion — and a scarf you can wear with pride.
“Sustainability is about more than material choice alone. It’s about people. About who gets to be included, who gets opportunities — and how we care for the resources around us. This is the kind of sustainability we believe in,” says Kari Traa.
At Sisters in Business, social, economic and environmental sustainability come together in practice. Clothes are repaired, redesigned and sewn locally, with respect for both materials and people. Women who have previously been far outside the workforce gain the chance to build skills, community and pride through craftsmanship.
The foundation of the brand
Sewing garments and creating together with other women has been the very foundation of Kari Traa’s career and brand since she hung up her skis. “That Sisters in Business passes this knowledge on to women outside the workforce, combining craftsmanship with social empowerment, is a truly fantastic initiative. It’s exactly the kinds of communities we need more of,” Traa says.
Launching on International Women’s Day
To mark International Women’s Day on 8 March, an exclusive, limited edition of scarves and knitwear will be launched on karitraa.com. All pieces are hand-sewn at Sisters in Business’ workshop in Nydalen, with a focus on quality, dignity and respect for the materials.
Kari Traa and Sisters in Business will also appear together at the FEARLESS conference on 5 March to share their experiences from the collaboration on stage. As part of the conference, visitors are invited to bring their own textiles from home and have them altered on-site into either a scarf or a tote bag — a hands-on encounter with circular fashion in practice.
STYLE YOUR SCARF
The slim, ribbed wool scarf — known in the fashion world as the “skinny scarf” — is the ultimate styling detail this season. Equally beautiful with your winter coat or with lighter spring outfits, it’s a warming accent that lifts your look and lasts season after season.
Match with Sister Scarf
New Color
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