From our hometown Voss to the Catwalk on Oslo Runway
We continue to redefine Norwegian wool base layers for a new generation. Launching a collection that fuses centuries-old traditions with modern innovation and female empowerment. Anchored by a beautifully crafted base layer set, Saga also includes a knit and matching accessories—socks, balaclava, headband, and beanie—designed for life between the slopes, the city, and beyond.
Hidden in the design are playful details: Kari Traa skiing, dancing in her bunad, and our unmistakable pink sheep—a reminder to stand out from the flock. Can you find them?
Must-haves from the collection
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A Heritage Reimagined. Saga’s design draws inspiration from the iconic Selbu pattern, a Norwegian symbol with a powerful history. Women began selling their handknitted mittens, creating one of the country’s first female-led cottage industries. In Saga, the pattern is reinterpreted in the softest merino wool, enriched with modern body-mapping and semi-seamless construction.
“As a mogul skier, I always loved wool for its warmth and breathability—but I wanted something made for women, with color, shape and joy. With Saga, we honor our heritage while advancing performance with our Female First Technology. Every pink sheep is a reminder: write your own saga.”
— Kari Traa
“Do not take no as an answer. Fight and fight and fight until you get where you want to be.”
— Annika Malacinski, Nordic Combined athlete
Shop Annika's Style
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“It’s beautiful to see that if we also get the same opportunities, we can be just as fast...”
— Hedda Hosås, Professional Racing Driver
Style your Saga
Merino works magic when layered right. From crisp mornings to late nights, it adapts with ease. Whatever the day holds, we’ve got you covered — so you can be your bold, pink sheep self.
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