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Our Ambassadors

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Our Ambassadors

Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way. We provide them with the best sports wear and gear to help them perform at their best and reach their goals. We also work closely with them to create inspiring content and events that celebrate our shared love of the outdoors.

Rachel Pohl

Lea Bouard

Johanne Killi

Sandra Eie

Emma Stenvall

Danielle Lister

Hildur Karlsson

Sammy Olsen

Felicia Edén

Vilde Bergstuen

Mica Eriksson Nyberg

Karolina Haraldsson

Frida Wiking

Vilde Solbakken Fimreite

Svenja Redeker

Elisabeth Wiik Nilsen

Interested in joining our community?

Our vision is simple: a world where every woman has the desire, confidence, and clothing to thrive in the great outdoors together. And who better to join forces with than our amazing ambassadors and community who share our values of authenticity, strength, free-spiritedness, exploration, and inclusivity?

Our mission is to empower women everywhere to be confident and unapologetically themselves, no matter where their adventures take them. Whether you're a hiker, a skier, a yogi, or anything in between, we've got the sports wear and gear to help you reach new heights (literally!).

But we're not just about our ambassadors - we're all about our community too! We welcome women of all shapes, sizes, and abilities to join us on this journey towards a more active and adventurous lifestyle. We believe in supporting one another, lifting each other up, and having fun along the way. Whether it's through our social media channels, events, or partnerships, we're constantly working to create a safe and inclusive space for women who love to explore and push their limits. 

So what are you waiting for? Join us on this amazing adventure towards a world where every woman can thrive in the great outdoors.

Always for Her. Always by Her. 

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