KARI TRAA
Welcome to our community
At Kari Traa, we believe in women who challenge themselves, try new things and lift each other up. Community is about sharing experiences, pushing your own limits and having a damn good time together – both on and off the competition field.
KARI TRAA
Extreme Sport Week
Every year, we bring Kari Traa athletes and ambassadors together in Voss, Kari Traa’s hometown, for Extreme Sport Week. As the main sponsor, we bring women from around the world together for a week filled with sport, adventure, festival and community.
Each of our athletes and ambassadors takes on at least one competition or activity during the week. Some come with years of experience, while others try something completely new. What they all share is curiosity, a competitive spirit and a willingness to throw themselves into new challenges.
But Veko is about more than competing. It’s long days outside, laughter, new friendships, BBQs, concerts and stories shared around the campfire. We cheer each other on, challenge each other and try things we might never have dared to do alone.
That’s what community means to us.
EXTREME SPORT WEEK
Surfing & Rafting
From river rafting to surfing, Voss is all about water, speed and adventure. Together, we hit the waves, tried new things and found out who had what it takes to stay on the board.
EXTREME SPORT WEEK
Surfing & Rafting
From river rafting to surfing, Voss is all about water, speed and adventure. Together, we hit the waves, tried new things and found out who had what it takes to stay on the board.
EXTREME SPORT WEEK
Surfing & Rafting
From river rafting to surfing, Voss is all about water, speed and adventure. Together, we hit the waves, tried new things and found out who had what it takes to stay on the board.
EXTREME SPORT WEEK
Death Diving
A high dive, a serious adrenaline rush and a whole lot of guts. Death diving is all about daring to throw yourself into the unknown – and, of course, sticking the landing with style.
EXTREME SPORT WEEK
Death Diving
A high dive, a serious adrenaline rush and a whole lot of guts. Death diving is all about daring to throw yourself into the unknown – and, of course, sticking the landing with style.
EXTREME SPORT WEEK
Death Diving
A high dive, a serious adrenaline rush and a whole lot of guts. Death diving is all about daring to throw yourself into the unknown – and, of course, sticking the landing with style.
EXTREME SPORT WEEK
Chinese Downhill
One field of riders. One steep and technical course. Chinese Downhill is one of Veko’s most intense competitions, where speed, guts and quick decisions make all the difference. For several of our athletes, it was their first time taking on the challenge – but they threw themselves into it head first.
EXTREME SPORT WEEK
Chinese Downhill
One field of riders. One steep and technical course. Chinese Downhill is one of Veko’s most intense competitions, where speed, guts and quick decisions make all the difference. For several of our athletes, it was their first time taking on the challenge – but they threw themselves into it head first.
EXTREME SPORT WEEK
Chinese Downhill
One field of riders. One steep and technical course. Chinese Downhill is one of Veko’s most intense competitions, where speed, guts and quick decisions make all the difference. For several of our athletes, it was their first time taking on the challenge – but they threw themselves into it head first.
COMING SOON
HIIT & RUN
Run together. Get stronger together. HIIT & Run is our community training concept bringing women together for a fun, high-energy workout – from 20–30 minutes of running followed by 20–30 minutes of HIIT.
Throughout the year, we host HIIT & Run events across our markets – from Norway, Sweden and Denmark to Finland, Germany, Austria and the USA. Different cities, different women, same energy.
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26.08.25
Our ambassadors
Our ambassadors are some of the most amazing women out there, and we're so proud to work with them. They're Olympic athletes, adventurers, leaders in their communities and everything in between. They're the ones pushing boundaries and setting new standards, and we're honored to support them every step of the way.
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26.08.25
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
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