This is the kind of sustainability we believe in
From fabric offcuts to trend scarves — and new jobs for women with immigrant backgrounds.
Kari Traa is partnering with Sisters in Business, a social enterprise that gives surplus textiles new life and creates work opportunities for women who have been excluded from the labour market. The result: less waste, local production, labour-market inclusion — and a scarf you can wear with pride.
“Sustainability is about more than material choice alone. It’s about people. About who gets to be included, who gets opportunities — and how we care for the resources around us. This is the kind of sustainability we believe in,” says Kari Traa.
At Sisters in Business, social, economic and environmental sustainability come together in practice. Clothes are repaired, redesigned and sewn locally, with respect for both materials and people. Women who have previously been far outside the workforce gain the chance to build skills, community and pride through craftsmanship.
The foundation of the brand
Sewing garments and creating together with other women has been the very foundation of Kari Traa’s career and brand since she hung up her skis. “That Sisters in Business passes this knowledge on to women outside the workforce, combining craftsmanship with social empowerment, is a truly fantastic initiative. It’s exactly the kinds of communities we need more of,” Traa says.
Launching on International Women’s Day
To mark International Women’s Day on 8 March, an exclusive, limited edition of scarves and knitwear will be launched on karitraa.com. All pieces are hand-sewn at Sisters in Business’ workshop in Nydalen, with a focus on quality, dignity and respect for the materials.
Kari Traa and Sisters in Business will also appear together at the FEARLESS conference on 5 March to share their experiences from the collaboration on stage. As part of the conference, visitors are invited to bring their own textiles from home and have them altered on-site into either a scarf or a tote bag — a hands-on encounter with circular fashion in practice.
STYLE YOUR SCARF
The slim, ribbed wool scarf — known in the fashion world as the “skinny scarf” — is the ultimate styling detail this season. Equally beautiful with your winter coat or with lighter spring outfits, it’s a warming accent that lifts your look and lasts season after season.
Match with Sister Scarf
New Color
New In
New Color
New Color
New Color
New In
Explore related articles
26.02.04
About Kari Traa
Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.
Read more
26.02.04
Base Layer Guide
Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?
Read more
26.02.04
For Her. By Her.
Confident. Unapologetic. No matter where the adventure takes you.
Read more
25.04.28
Five benefits of wearing wool
Norwegians have been wearing wool for thousands of years, and for good reason. The natural properties of wool make it unbeatable, whether for everyday use or outdoor activities.
Are you tired of feeling uncomfortable during outdoor activities due to temperature changes or damp clothing? Merino wool may be the solution you're looking for. Here are five benefits of wearing wool:
Read more