Rose Baselayer Hoodie - 100% Merino Wool - Black

20 years of heritage through our most popular baselayer Rose!

Can you believe it? Our best-selling merino wool base layer, Rose, has been keeping us warm and stylish for two decades now!

The iconic pattern is inspired by a traditional Norwegian wool tapestry that adorned the walls of Kari's family støl (mountain farm) in Voss. These wool tapestries have long been a part of Norwegian heritage, serving a dual purpose: insulating the walls against harsh winter cold while also adding a touch of decoration.

Rose is a favorite not just because it's super comfortable and warm, but because it's rich in heritage and incredibly flattering.

Unlike synthetic materials, wool retains its insulating properties even when damp. In fact, it can hold up to 35% of its own weight in moisture before feeling wet. This means that even damp wool clothing can still keep you warm and dry. 

Wool has unique insulation properties that help your body adjust to different temperatures, whether you're sweating in cold weather or trying to stay cool in the summer heat. This makes wool comfortable to wear all year round, and adapting to the changing seasons is as easy as layering up or down. 

Unlike synthetic materials, wool is 100% natural and renewable. And because wool doesn't need to be washed as frequently as synthetic fabrics, it helps reduce microplastic pollution in our oceans. 

Wool has natural antibacterial properties that prevent the growth of microorganisms and odors. This means you can wear wool for several days without it getting smelly. And when it's time to freshen up, all you need to do is air it out. 

Merino wool is known for its fine, silky-smooth fibers that feel comfortable against your skin. The elasticity of Merino wool fibers also helps ensure a better fit, even after washing. In addition to these benefits, studies have shown that Merino wool can even provide relief from skin conditions like eczema.