From the slopes to the catwalk
We are incredibly proud to make history as the first ski and sports brand for women at Oslo Runway on August 28th! This marks a milestone as the first sports brand to collaborate with the prestigious fashion arena, representing an exciting fusion of fashion and an active lifestyle. This is not just a collection; it is a celebration of female strength, community, and empowerment. Explore our AW24 collection—a groundbreaking blend of fashion and an active lifestyle. For Her. By Her.
Seen on the catwalk
"We're thrilled to be the first sports brand at Oslo Runway. This is an unique chance to merge fashion with an active lifestyle in a bold, creative way. We can't wait to bring our vibrant energy to the runway and open doors to fresh, exciting expressions"
— Kari Traa, Founder
Still curious?
25.01.16
Rachel Pohl Collection
Check out our brand new collaboration with ambassador Rachel Pohl, Inspired by Rachel's own paintings of the graceful nature of Lofoten, Norway.
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25.03.03
Base Layer Guide
Fall and winter is the time for thicker base layers, but what is the benefits of the different base layer types?
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24.10.25
Five benefits of wearing wool
Norwegians have been wearing wool for thousands of years, and for good reason. The natural properties of wool make it unbeatable, whether for everyday use or outdoor activities.
Are you tired of feeling uncomfortable during outdoor activities due to temperature changes or damp clothing? Merino wool may be the solution you're looking for. Here are five benefits of wearing wool:
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