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Unlike synthetic materials, wool retains its insulating properties even when damp. In fact, it can hold up to 35% of its own weight in moisture before feeling wet. This means that even damp wool clothing can still keep you warm and dry. 

Wool has unique insulation properties that help your body adjust to different temperatures, whether you're sweating in cold weather or trying to stay cool in the summer heat. This makes wool comfortable to wear all year round, and adapting to the changing seasons is as easy as layering up or down. 

Unlike synthetic materials, wool is 100% natural and renewable. And because wool doesn't need to be washed as frequently as synthetic fabrics, it helps reduce microplastic pollution in our oceans. 

Wool has natural antibacterial properties that prevent the growth of microorganisms and odors. This means you can wear wool for several days without it getting smelly. And when it's time to freshen up, all you need to do is air it out. 

Merino wool is known for its fine, silky-smooth fibers that feel comfortable against your skin. The elasticity of Merino wool fibers also helps ensure a better fit, even after washing. In addition to these benefits, studies have shown that Merino wool can even provide relief from skin conditions like eczema.

This means you can “air it out” instead of washing it in the machine. We'll give you the advice you need to make the wool last season, after season, after season.

...instead of washing them every time.

Wool has a natural resistance to the growth of micro-organisms and odors, so you can use wool garments for several days without having issues with smell. The reason for this is a combination of two things: wool fibers absorb moisture and they have a negatively charged, scaly surface. Bacteria, which lead to bad smells, thrive best on smooth, positively charged surfaces – such as those synthetic fibers have. Therefore, you may not need to wash wool in the machine after use. Instead, try hanging int outside in the open air and let it clean itself. This saves both the environment (no machine washing!), and preserves the quality of the wool for longer.

If you find a stain on your wool garment, it’s important that you remove the stain as quickly as possible to avoid anything sticking. Steer clear of the washing machine and spot treatments. Instead, hold the stain under running, lukewarm water until it disappears. Gentle for the wool, the environment and easy for you!

If the wool is so dirty that airing it out does not do the job, be sure to choose a detergent specially designed for wool washing. Always use a wool wash or delicate cycle on your machine for the least amount of wear on the garment.

To avoid scratches and holes in the wool, you should avoid washing it together with sharp objects such as zippers and buttons. Instead, put garments in delicates or washing bags, and you will be able to protect the wool from potential damage. Also be careful with the wool when you put it on; sharp fingernails, jacket zippers or buttons can cause damage.

... to retain shape and avoid shrinkage.

If you wash the wool on a delicate washing program with a wool detergent, the wool garment should not shrink. However, should you be unlucky, you can stretch the garment carefully after washing to retain the shape and avoid shrinkage.

Heavy wear on the delicate wool fibers can lead to fabric pilling. To get rid of the pills, you can use an everyday razor. Traditional pill shavers can easily cause holes in clothes if they get hold of a small thread. With a razor, you avoid getting strands when removing the pills. Using a simple razor with sharp blades, simply pull it over the area with the pills and voila! Good as new. Make sure you don't push the razor hard against the garment.

It’s common to pack away your winter-weight wool when summer arrives. In order to avoid moths and other insects on the clothes when stored, it is important to pay attention to how the clothes are packed away. A general rule should be to store the wool in something that is dense – and the most important thing is that the wool clothes are dry and clean when they are packed away.

It’s not always the washing machine’s fault our wool garments have holes in them. Clothes moths and certain types of beetles can be a common cause of holes in wool. Remember that you do not have to throw away wool, even if there are holes in it. Learn how to stitch the holes yourself, or make the garment into something else!