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For Her. By Her.

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For Her. By Her.

Confident. Unapologetic. No matter where the adventure takes you.

"There´s a lot of hard work that goes into making the best gear for women. That’s why we need to play even harder."

Kari Traa

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Kari’s favorites

There's no secret that Kari loves to ski, and for her, the most important thing about ski gear is that you can move freely, protected against the cold and snow. And hey - it doesn't hurt that they look good, right?

“At Kari Traa, we are constantly asking ourselves how we can better support our fellow outdoorsy women.”

Georgina Kirby

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Georgina’s favorites

Georgina loves all things outdoors - biking or running to work through the woods every day. She likes versatile gear with stretch that keeps her warm and comfortable in all weather conditions.

“Who better than women to understand what women really need”

Therese Talgø

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Therese’s favorites

Therese loves the Norwegian

outdoors

and its rugged terrains. She looks for products that are practical, long-lasting, and engineered for outdoor comfort.

“I have a passion for delivering the best product to women and making them feel awesome in everything they do.”

Katie Branaum

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Katie’s favorites

You can usually find Katie sweating on her mountain bike. That's why she loves products that wick away sweat, keep you cool, and feel amazing against your skin!

"I´ve always been inspired by women who are true to themselves, stand up for what's wrong and fight for what's right"

Karoline Hegbom

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Karoline’s favorites

Karoline loves snowboarding, skiing, and always end up at the afterski party afterwards! She recommends these products that gives you all day comfort, perform even better and look great at the afterski party

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