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The people and places that make Kari Traa

Training 01.16.19

How Often Should You Replace Your Sports Bra?

We all have one favorite sports bra in the closet that we love to use. Unfortunately, this is probably the one that you should replace first.

Travel 01.15.19

Go all out

Go all out! Get a chance to win an all out adventure to Hawaii, Iceland or Svalbard.

Trend Guide 12.03.18

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.

Trend Guide 11.19.18

Why wool is as good as gold – even in sports bras

We’ve always been taught to wear wool baselayers closest to the body. However, many seem to forget that, for women, a baselayer top is not the inner-most layer – a sports bra is.

Travel 11.09.18


We visit Kari Traa ambassador Steffi Van Der Branden in Selje, Norway, where she grew up. Out on the surf paradise Hoddevik on a little peninsula called Stadt, it is crawling with surfers and yoga-savvy young people on vacation.

Recipes 10.29.18

Pumpkin Spice Halloween Oatmeal

Get into the spirit of Halloween by starting your day, or surprising someone, with a nutritious Halloween Oatmeal bowl. Tasty, simple and scarylicious.

Trend Guide 10.23.18

Kari Essentials

A new classical wool series for everyday use. Kari comes in the delicate colours nwhite and ebony, that goes with anything in your wardrobe.

Training 10.12.18

Are You Wearing the Wrong Sports Bra?

According to studies carried out by the world leading breast scientists from Portsmouth University, 70 % of us are- and the consequences of doing so might be more severe than you are aware of.

Trend Guide 10.12.18

Your best supporter

Kari Traa has development seven specialized sports bras to cover the different needs of women. The sports bras are named after the Norse goddesses who each possess different super powers that align with each bras strength.