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Ambassadors 07.14.20

Kari Traa

I was born and raised in Voss, where there’ve been skydivers in the air for as long as I can remember. Ever since I was little, I’ve loved being high above the ground and up in the air - which is why it was natural for me to start skydiving.

Ambassadors 07.14.20

Miriam Hamberg

Death diving is a very male dominated sport and It was my brother who first dared to try it. I never thought that I would ever dare to do it myself. But then I thought: There is really no difference between them and me, so if they can, I can too! Since then we've been death diving every summer.

Ambassadors 07.14.20

Karoline Fosse

I’m the type of person who just throw myself into things, but I rarely expose myself to steep hills or too big waves that can create risk. It´s about knowing what you master and not. I’ve learned by testing and trying that it´s all about taking things step by step.

Travel 05.23.20

Sleeping Outdoors This Summer

Wanna Spend the Night in a Hammock this Summer? This is What You Need to Know


How Often Should You Replace Your Sports Bra?

We all have one favorite sports bra in the closet that we love to use. Unfortunately, this is probably the one that you should replace first.

Trend Guide 02.11.20



Trend Guide 02.11.20

5 Reasons to wear wool baselayer

To all of the potential skeptics out there, and to those who just want to know more about wool, here are five reasons to wear wool baselayer. Also in summer!

Training 02.03.20

7 Reasons To Exercise Outdoors

Nothing beats working out outdoors! Need more motivation? Here are seven motivating reasons to break a sweat outside the gym!

Trend Guide 01.24.20

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.