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The people and places that make Kari Traa

Trend Guide 03.19.19

5 Reasons to wear merino wool

To all of the potential skeptics out there, and to those who just want to know more about wool, here are five reasons why Norwegians have such a sentimental and loving relationship with the fur of a sheep.

Trend Guide 02.27.19

Julie Bergan has designed her own Kari Traa sneakers

Sneaker junkie and pop artist Julie Bergan has designed her own shoes together with Kari Traa. Bergan has been working with the brand since last autumn and says that designing her own shoes has long been a dream, one that she never thought would come true.

Trend Guide 02.05.19

Welcome spring with new Kari Traa sneakers

Last year, for the first time, we launched our very own sneaker collection with the models Fus and Fres. Now, we are continuing the success with three new models, in addition to new colors for last year's shoes. Check out the new models here

Trend Guide 01.28.19

Let´s Go Road Trippin

This year we´ve taken our active wear collection on a road trip. Dream away to an impulsive adventure dressed up in comfortable fashion pieces, that make you ready for anything.

Trend Guide 12.03.18

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.

Trend Guide 11.19.18

Why wool is as good as gold – even in sports bras

We’ve always been taught to wear wool baselayers closest to the body. However, many seem to forget that, for women, a baselayer top is not the inner-most layer – a sports bra is.

Trend Guide 10.23.18

Kari Essentials

A new classical wool series for everyday use. Kari comes in the delicate colours nwhite and ebony, that goes with anything in your wardrobe.

Trend Guide 10.12.18

Your best supporter

Kari Traa has development seven specialized sports bras to cover the different needs of women. The sports bras are named after the Norse goddesses who each possess different super powers that align with each bras strength.

Trend Guide 10.01.18

Pink ribbon

Designer and former freestyle skier Kari Traa is the official pin designer for the Pink Ribbon Initiative 2018.