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Trend Guide 02.22.21

Technical or Wool Baselayers?

Technical or Wool Baselayers? How to Choose the Right One for Your Use.

Trend Guide 00.04.21

Butterfly is back!

Many of you have missed it, some of you have begged for it for years, and we have silently fought to get it back. Now, Butterfly is finally here!

Trend Guide 11.01.20

Christmas Gift Guide for Her 

The Kari Traa Christmas Guide is created for you more easily find the best gifts this year. Check out out categories!

Trend Guide 09.26.20

5 Reasons to wear wool baselayer

To all of the potential skeptics out there, and to those who just want to know more about wool and merino wool, here are five reasons to wear wool baselayer all year around.

Trend Guide 09.05.20

Fall Hiking: How to Dress and What to Pack

Get tips from KT-ambassador, outdoor blogger and co-founder of Artisjokk, Iselin Næss.

05.08.20

How Often Should You Replace Your Sports Bra?

We all have one favorite sports bra in the closet that we love to use. Unfortunately, this is probably the one that you should replace first.

Trend Guide 01.24.20

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.

09.01.19

WEAR YOU - SARAH BRO

“This is truly our century!”

09.01.19

WEAR YOU - Iman Meskini

"It shouldn’t matter what you wear."