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05.08.20

How Often Should You Replace Your Sports Bra?

We all have one favorite sports bra in the closet that we love to use. Unfortunately, this is probably the one that you should replace first.

Trend Guide 02.11.20

5 Reasons to wear wool baselayer

To all of the potential skeptics out there, and to those who just want to know more about wool, here are five reasons to wear wool baselayer. Also in summer!

Trend Guide 01.24.20

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.

Trend Guide 01.24.20

Technical or Wool Baselayers?

Technical or Wool Baselayers? How to Choose the Right One for Your Use.

09.01.19

WEAR YOU - Iman Meskini

"It shouldn’t matter what you wear."

09.01.19

WEAR YOU - JULIA SOFIA

Yes, we love complex women!

09.01.19

WEAR YOU - SARAH BRO

“This is truly our century!”

09.01.19

WEAR YOU

Wear You every day - regardless of what version of yourself that might be.

Trend Guide 02.11.19

Why wool is as good as gold – even in sports bras

We’ve always been taught to wear wool baselayers closest to the body. However, many seem to forget that, for women, a baselayer top is not the inner-most layer – a sports bra is.