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01.24.20

WEAR YOU - Iman Meskini

"It shouldn’t matter what you wear."

01.24.20

WEAR YOU - JULIA SOFIA

Yes, we love complex women!

01.24.20

WEAR YOU - SARAH BRO

“This is truly our century!”

01.24.20

WEAR YOU

Wear You every day - regardless of what version of yourself that might be.

Trend Guide 01.24.20

Your best supporter

Kari Traa has development seven specialized sports bras to cover the different needs of women. The sports bras are named after the Norse goddesses who each possess different super powers that align with each bras strength.

Trend Guide 01.24.20

The Golden Rules of Athleisure

The latest KT fall active wear collection has blurred the lines between locker room and your everyday wardrobe, to create something you can wear comfortably and fashionably anywhere

Trend Guide 01.24.20

The Story Behind the Iconic Rose Wool Collection

Kari Traa's bestselling thermal underwear, Rose, has become an icon for the Nordic winter. The adventure started at Kari's family cabin in the Norwegian town of Voss.

Trend Guide 01.24.20

Technical or Wool Baselayers?

Technical or Wool Baselayers? How to Choose the Right One for Your Use.

01.24.20

How Often Should You Replace Your Sports Bra?

We all have one favorite sports bra in the closet that we love to use. Unfortunately, this is probably the one that you should replace first.