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About Us 00.24.22

Winter Jackets for Style and Warmth

From skiing down the mountain on a fresh powder day, frigid morning workouts, or making your way through chilly city streets, choosing the right winter jacket is a crucial part of staying warm during colder months.

About Us 11.30.21

Ice Bath: Benefits and tips

Have you ever considered ice bathing? Read more about how taking an ice bath can improve health and wellbeing – and find out how to get started!


Animal Welfare in Wool Production

Animal welfare is a priority for Kari Traa, and this is how we secure it.


Girls Will be Girls - Tara O Connor

Avalanche, ski and rafting guide Tarah O’Connor on dealing with outdated gender stereotypes in the outdoor industry.


Girls Will be Girls – Patricia Tjornelund

Patricia Tjørnelund loves to dance. What she does not love is having to abide by different rules of the game just because she is female.


Girls Will be Girls – Nina Waters

As a female white water rafting guide in a mostly male-dominated industry, it’s still common that Nina Waters finds herself not taken seriously – even though she’s an expert in her sport.


Girls Will be Girls - Kari Traa

There were almost no other girls in mogul skiing, when Kari Traa was competing back in the early 2000s. But while this might have appeared as a disadvantage to some, Traa says it only made her stronger.

About Us 04.06.21

“Measurement culture” can create unhealthy training pressure

Researcher: "We need to find our way back to the childish joy of being active.”

About Us 04.05.21


Remember the good ‘ole days of playing outside just for fun? The world has become so crazy about achieving the impossible we have forgotten how to have fun. It's time to change the message: Measure Nothing. Just Play.