The secret behind the extreme softness of our Feel Free baselayers, lies in nature’s own super-material: wood pulp. The main reason we love it so much, is because of how it is
produced. Making clothes is never a fully pollution-free business, but fabrics made of TENCEL™ Modal fibers leaves far less of a footprint – and is one of the most sustainable fabrics out there. Here’s how it works:
From sustainably managed forests, pulp from beech wood is turned into fibers at the Lenzing company in Austria.
The production process of TENCEL™ Modal uses renewable energy from the pulp mill and recovers the remaining materials as co-products – so nothing goes to waste!
In the pulp-to-fiber process, Lenzing uses Eco Soft technology – which is a chlorine-free, oxygen-based bleaching. TENCEL™ Modal fibers produced by Eco Color technology, have a
lower environmental impact compared with conventionally dyed fabrics, which results in:
* 60% less water
* 50% less energy
* 60% less emission
All TENCEL™ Modal fibers are biodegradable and compostable under industrial, home, soil and marine conditions, and can therefore fully revert back to nature.
The super soft material resulting from this process is probably the first thing you will appreciate when putting on a Feel Free baselayer. The smooth surface on the TENCEL™
fibers makes it a lot softer than any other fabric out there.
There is however more to this fabric than softness: TENCEL™ Modal fibers provide a lot of great benefits for sports. They naturally transport moisture, which makes the products comfortable to wear even when you sweat. It’s ability to absorb moisture makes the fibers tension-free with no electrostatic charging. Because of the fiber´s sleek cross section, TENCEL™ Modal fibers enhance the soft touch of the fabric, even after repeated washing and has a long-lasting quality.
To dive deeper into this, check out more info from Lenzing.